Pinterest has announced that it is introducing a new “compassionate search” feature. It means that if users search for terms such as ‘anxiety’ or ‘work stress’ an interactive pop up will suggest some emotional well-being activities – literally suggesting you take a deep breath.
See, Pinterest is nice. Incidentally, it’s already the case that if you search for something more serious or disturbing than that, you will get find no results at all. Just advice to go and seek help.
So it’s nice to be nice
But even better to be nice and useful. I use Pinterest for two main reasons, first to drive traffic to my website (hello! maybe you found this post via one of my Pins?). Second, for photography inspiration. I have to take an awful lot of photos to keep my blog and Instagram ticking over and am always on the lookout for new ideas.
So here are the 5 big reasons why I love Pinterest (and why I reckon you should too).
Likes and followers, who cares?
Whilst it’s always great to grow your following on any social network, followers just don’t have the same role to play on Pinterest as they do on Facebook or Instagram. They are merely a gateway to the many more millions of people who could see what you pin. And there are lots of other, more effective, ways to get seen (good use of keywords, eyecatching graphics, persuasive descriptions…).
Monthly reach (the number of eyes on your pins) and engagement (those who take more interest) are the most prominent on your profile page. Follower numbers can be found buried away if you can be bothered to look for them.
It’s scheduling friendly
I post live to all of my social accounts. Honestly, I think it’s the only way for me to generate the kind of engagement I need to build a meaningful online community. Not so for Pinterest. It makes no material difference whatsoever if I am online when my pins are pinned. So once each week or so, I spend time loading up a scheduler which posts my content daily. Literally, as I sleep.
Love Pinterest inspiration
Ideas, ideas, ideas. Pinning is about so much more than collecting inspiration for how you are going to decorate the kitchen.
I pin to several different scrapbooks (boards) just for photo ideas – Instagram inspiration, seasonal images, mood photography (check out my mood board for some heavenly shots). But I can also go there to find the answer to almost every question I have about social platforms, brand building, marketing, communications (ok and holidays ;)). It’s a great place to find and share blog content.
Geek out on their analytics
I’m not a great number cruncher and am generally slightly daunted by social data. BUT I find Pinterest analytics very, very helpful. With a business account (easy to switch) it is clear to see which content is performing well. You can see which pins are being seen, but (most importantly for me) which are actually being clicked on by interested readers. You can tailor content specifically for your Pinterest audience, which could love very different things to those on Instagram and Facebook.
Long live the pin!
If Tweets and Instagram Stories have the lifespan of a mayfly – the Pinterest pin is more the tortoise of the social content world. They can plod on for years bringing new readers (or shoppers!) to your website. This is one of my most successful pins, that I posted in September 2018 – but that still delivers more than 100 readers to my blog every month. Hurrah.
Pinning can get a bit of getting used to, and there aren’t that many experts out there. I’ve worked with blogger and Pinterest coach Jen Stanbrook who has great resources on her website.
Listen to this edition of Sara Tasker’s podcast Hashtag Authentic – The Inside Scoop on Using Pinterest for Growth with Zoe Pearson and Reena Rai from Pinterest UK.
Also, if you would like to create super clickable pins, I recommend starting with Canva.
If you have any questions about Pinning – slip into the comment box below – I love to chat.
p.s naturally, it would mean the world if you could share this post on Pinterest (or anywhere you like!), click on the image below.