5 Reasons why I love Pinterest

5 reasons why I love Pinterest (and you should too)

We all have our spiritual social media homes, where we know what to post, and like what we see Where we get it. For me, my first home is Instagram (simply because, photos). But my second home, my happy place by the coast where I retreat to at weekends, is Pinterest. In fact, it is sometimes called the happiest social network. Although it’s not a social network really, it’s a search engine, where you can share, collect and organise a catalog of ideas. Where you can search for things you’d like to try or buy or learn about. Beautifully. So just when I thought I couldn’t love Pinterest anymore, it has gone and brought a tear to my eye by proving it’s possible to be a tech platform that cares about its users

 

User friendly

Pinterest has announced that it is introducing a new “compassionate search” feature. It means that if users search for terms such as ‘anxiety’ or ‘work stress’ an interactive pop up will suggest some emotional well-being activities – literally suggesting you take a deep breath.

See, Pinterest is nice. Incidentally, it’s already the case that if you search for something more serious or disturbing than that, you will get find no results at all. Just advice to go and seek help.

I like how PR week covered the story, as evidence that customer care is possible in social media.

So it’s nice to be nice

But even better to be nice and useful. I use Pinterest for two main reasons, first to drive traffic to my website (hello! maybe you found this post via one of my Pins?). Second, for photography inspiration. I have to take an awful lot of photos to keep my blog and Instagram ticking over and am always on the lookout for new ideas.

So here are the 5 big reasons why I love Pinterest (and why I reckon you should too).

Likes and followers, who cares?

Whilst it’s always great to grow your following on any social network, followers just don’t have the same role to play on Pinterest as they do on Facebook or Instagram. They are merely a gateway to the many more millions of people who could see what you pin. And there are lots of other, more effective, ways to get seen (good use of keywords, eyecatching graphics, persuasive descriptions…).

Monthly reach (the number of eyes on your pins) and engagement (those who take more interest) are the most prominent on your profile page. Follower numbers can be found buried away if you can be bothered to look for them.

Read about how Instagram is shifting away from like numbers to try and make users happier.

It’s scheduling friendly

I post live to all of my social accounts. Honestly, I think it’s the only way for me to generate the kind of engagement I need to build a meaningful online community. Not so for Pinterest. It makes no material difference whatsoever if I am online when my pins are pinned. So once each week or so, I spend time loading up a scheduler which posts my content daily. Literally, as I sleep.

I use Tailwind to schedule for Pinterest, no complaints.

Love Pinterest inspiration

Ideas, ideas, ideas. Pinning is about so much more than collecting inspiration for how you are going to decorate the kitchen.

I pin to several different scrapbooks (boards) just for photo ideas – Instagram inspiration, seasonal images, mood photography (check out my mood board for some heavenly shots). But I can also go there to find the answer to almost every question I have about social platforms, brand building, marketing, communications (ok and holidays ;)). It’s a great place to find and share blog content.

Geek out on their analytics

I’m not a great number cruncher and am generally slightly daunted by social data. BUT I find Pinterest analytics very, very helpful. With a business account (easy to switch) it is clear to see which content is performing well. You can see which pins are being seen, but (most importantly for me) which are actually being clicked on by interested readers. You can tailor content specifically for your Pinterest audience, which could love very different things to those on Instagram and Facebook.

Here’s the guide from the Pinterest help centre and this is the guide on Tailwind blog.

Long live the pin!

If Tweets and Instagram Stories have the lifespan of a mayfly – the Pinterest pin is more the tortoise of the social content world. They can plod on for years bringing new readers (or shoppers!) to your website. This is one of my most successful pins, that I posted in September 2018 – but that still delivers more than 100 readers to my blog every month. Hurrah.

Resources

Pinning can get a bit of getting used to, and there aren’t that many experts out there. I’ve worked with blogger and Pinterest coach Jen Stanbrook who has great resources on her website.

Listen to this edition of Sara Tasker’s podcast Hashtag AuthenticThe Inside Scoop on Using Pinterest for Growth with Zoe Pearson and Reena Rai from Pinterest UK.

Also, if you would like to create super clickable pins, I recommend starting with Canva.

If you have any questions about Pinning – slip into the comment box below – I love to chat.

p.s naturally, it would mean the world if you could share this post on Pinterest (or anywhere you like!), click on the image below.

What's your View?

8 comments on “5 reasons why I love Pinterest (and you should too)

    • Helen on

      Oh wow, that’s great – I’m not sure that I registered how my reach changed when I started using Tailwind, but I find it super easy to use – and am so grateful for a platform that I can get myself organised on! Thanks for stopping by K, H x

      Reply
    • Helen on

      Hey Nancy – thanks for stopping by. Yes, it’s super easy to use – I’ve just been loading up my Pins for the week this morning! Hx

      Reply
      • Sam on

        I’ve fallen off the Pintrest bandwagon since I changed my website but it drove so much traffic to my old one that I need to get back on it! Thanks for the reminder and the resources 👏🏻

        Reply
        • Helen on

          I think we ebb and flow with all platforms don’t we – depending on priorities! There are only so many hours in the day. It’s tricky driving traffic via Instagram, and mailing lists take a while to grow, so Pinterest is a nice tool to have. Thanks for reading, Hx

          Reply
  1. Karen Andrews on

    You’ve reminded me to get my you-know-what back in gear with Pinterest and Tailwind! It’s so tricky to juggle writing over the school hols but this is something I could actually be doing to drive traffic without too much brain power! Out of interest do you tend to repin content from your Pinterest feed or do you pin from websites you’ve visited?

    Reply
    • Helen on

      Hi Karen, lovely to see you :). I don’t have a particularly sophisticated pinning strategy – but both. Most of what I pin – maybe 60-70% is repinned from Pinterest. The rest is either my original pins or things that I have found online. I get really angry when articles don’t have Pinterest share buttons, a surprising number of websites don’t! Hx

      Reply

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