This is a theraputic blog post. I hope it may ease some of the madness brought on by constantly working from home. Alone. I’ve had a week of trying (mostly failing) to resolve some issues with work in my head. I have enjoyed some quite lunatic conversations with myself. Perhaps sending my thoughts out into the universe will help.
How am I getting on?
When kind people ask me how the blogging is going, I tell them that in many ways it’s easy. I used to work in a newsroom, and a lot of what I did is what we now call ‘content creation’. Every day, there are news bulletins to fill, regardless of whether there’s any actual news happening. You need to be full of ideas. Now, each day I need to generate news (photos, videos, captions, posts) for my blog or Instagram and Pinterest.
The difference is that I am doing it on my own. In a newsroom, you have a morning meeting to float your ideas, and people are quick to tell you if you’ve had a crap one. Now my crap ideas don’t get edited, they just go out into the world for all to see. Perhaps this is part of what makes social media is so engaging.
I wouldn’t call myself an indecisive person, but making choices day in day out on your own is tough. I love the autonomy of blogging, I can write whatever I like. But I do really miss being able to chew an idea over with someone. Reader, if you work for yourself I would love to know how you navigate this.
My editorial team
Mostly, I just have an ongoing, unrelenting editorial meeting happening in my head. We know that way madness lies. So I do have a mini-network of people I can turn to for career guidance. However (and I know that they would dispute this) when I ask them to chat about work, I can’t help but feel I am being a time vampire. We don’t sit around discussing their jobs to the nth degree. It’s very me, me, me.
More constructively, I have been lucky enough to make a handful of blogger friends in the past few months via Instagram, who are kind enough to answer my questions. I have also decided to see Stephanie, who has given me career coaching in the past, for a few more sessions.
Here are a few of my current conundrums.
Nice to be niche?
Niche; a distinct segment of the market.
Everything you read about developing a blog will strongly suggest that you should identify a niche and establish exactly who you are writing for. This is not a ‘fashion blog for women in their 40s’ or an ‘interiors blog for the boho chic tribe’. Can my niche simply be ‘stuff for people like me, in my age group, who don’t wish to be defined by their children and role as a mum’?
Feeling the fear
I think that I am still suffering from a career condition called if I work hard and am good at things, someone will notice and offer me work. Now I know that, unless you are very lucky, this is not in fact how it happens. Is it time to start getting out there? Or, should I sit tight, wait a bit longer, be a bit better and know a bit more?
On that note, every week in 2018 I have told myself that I am going to write a pitch for a magazine article. I am still procrastinating. Presumably, because it’s difficult, non-urgent and could lead to rejection. Get it together Helen. This week.
This may be whimsy, but I have also considered giving product styling a try. This is creating images that tell someone’s brand story. I have considered approaching small brands and offering to do this for them for free (to see if I can). But something is holding me back…
So, I am currently blogging, and Instagramming and have committed to a short time on Pinterest every day. Should I also be Facebooking (not my favourite), Tweeting and have a LinkedIn account? It all comes down to time. Is it better to do a little, or nothing at all?
Am I oversharing?
Finally, is it a good idea to write posts like this? They are the ones that come most naturally, but inevitably there will be intentions that I set out here that are never achieved. There is an argument for playing it cool and keeping my plans and doubts closer to my chest. Ah f*ck it.
If you’ve enjoyed this article and think others might too, it would make my day if you could pin it on Pinterest, just click on this image. Leave your comments underneath, I love to chat. Thank you so much for stopping by.