Hello, my name is Helen Perry, thank you for visiting Not About The Kids. I am a social media journalist and Instagram specialist. The mission of this blog is to brilliant women promote their thing on social.

You will very often find me on Instagram at @notaboutthekids. Offline, I live with my husband Matt, and children Francesca and Henry, in Reading, Berkshire.

I launched this website in December 2017 as somewhere to document my journey back to work. Before that, I had been a full-time mum for 8 years, and before that, I was a journalist for BBC News.

Not About The Kids has since become a place where I share what I know about growing an engaging and, crucially, genuinely productive brand on social media.

You will find tips that will help you to create great content for your accounts, and advice about how to connect brilliantly with your audience.

I’ve never really been one for hobbies, but you will find me at my most comfortable working my way through a bowl of kettle chips and a bottle of wine with friends.

If you would like to read my most popular post, From Zero-1000 Followers On Instagram click here.

Work with me

I offer bespoke workshops and consultancy to businesses, groups or individuals who are seeking the clarity and inspiration they need to make their message fly.

For all my latest news and workshop dates sign up for my newsletter The Switch in the subscriber’s box.

I also run a creative events business, Elevate, with my partner Antonia TaylorClick to learn about our upcoming events.

Connect with me

Email: helen@notabout-thekids.com

Or with a request relating to Elevate workshops: hello@elevatecreative.co.uk

Follow Not About the Kids on Pinterest.

My LinkedIn profile is here.


Creating colourful images makes me very happy, and all of the photographs you see on this website are my own unless I state otherwise. Please ask before you use them.

Helen Perry, content creator, Not About The Kids
Converse Allstars, by Helen Perry, content creator, Not About The Kids
iPhone by Helen Perry, content creator, Not About The Kids